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Sport business and event management

1. INTRODUCTION:

The sports business and event management of the Faculty of Sports Science - Ton Duc Thang University has been developed with 6 international standards: training programs, teaching staff, learning opportunities and real internship, study and research environment, facilities and international relationships.

Through 4 professional internship periods, 50% of high practical subjects, participating in organizing national and international events, receiving oversea scholarships, studying with expert lecturers international students after graduation completely meet the most stringent requirements from international employers.

2.CURRICULUM:

MAJOR : SPORT MANAGEMENT - CODE: 7810301

PROGRAM: STANDARD PROGRAM

- Introduction to sport business and event management major

- Principles of marketing

- Introduction to sport management

- Sport business management

- Organizing system and characteristics of individual sports

- Internship 1

- Event management

- Organizing system and characteristics of team sports

- Human resource management in sport & event

- Mass communication

- Internship 2

- Sport marketing and sponsorship

- Communication and negotiation in business

- Sport facility management

- Research methods in sport management

- Legal aspects in sport and event

- Internship 3

- Sport economics

- Event marketing

- Consumer behavior in sport & event

- Event creation

- Sport event management

- Event risk management

- Organizational behavior and strategic of sport

- Sport finance

- Sales management in sport industry

- Sport club management

- Social event management

- History and sociology of sport

- Video creator

- Digital multimedia

- Graphic / Indesign

- Photography

- Event script writing

- Event director

- Event Master of Ceremonies

- Sport tourism and leisure

- Public relations in sport

- Business starter

- Brand management

- Graduate internship

- Professional Skills Exam

- Graduation project

- Graduation thesis

3. OUTCOMES:

PLO1: Apply the knowledge of worldviews, philosophies of life, the Party's policies, and Vietnamese state laws to activities in the fields of sports business and event organization

PLO2: Apply scientific research knowledge to analyze and evaluate issues in the field of sports and events

PLO3: Proficiently use the English language (IELTS 5.0 or equivalent) and practical computer skills (MOS 750) to work effectively in an international environment

PLO4: Display professional ethics, social responsibility, a spirit of serving the nation, creative critical thinking, and the ability to self-train for sustainable success in the future

PLO5: Create recruitment process plans, training orientation, and human resource development for the sports industry

PLO6: Demonstrate the ability to predict and analyze the financial aspects of a sports unit, organization, and enterprise through the characteristics and content of sports economics and principles of financial management

PLO7: Manage the operation of characteristic components (physical facilities, equipment, types of activities, etc.) of a sports facility to maximize utilization efficiency

PLO8: Organizing marketing activities for sports organizations and enterprises by applying marketing principles and tools into management practice

PLO9: Demonstrating the ability to engage in training (in at least 5 sports disciplines) and organize sports competitions according to the standards set by associations and sports federations, utilizing knowledge of the characteristics and rules of the respective sports

PLO10: "Apply knowledge of management and specialized skills to organize various types of events: sports, cultural, social, entertainment, etc

4. CAREER OPPORTUNITY:

Graduates will find attractive positions, job opportunities in businesses, organizations, sports associations or resorts, hotels, media companies, events, ... including:

  • Director of sports business
  • Expert Event
  • Business event specialist - conference - workshop
  • Sports market researcher
  • Experts negotiate funding
  • GYM  manager
  • Expert in designing and managing recreational sports programs
  • Expert in tourism management, sports area management at hotels and resorts
  • Professional sales manager
  • Sports managers, sports club managers in international schools and universities