The Faculty of Sport Sciences focuses on developing key research directions in the field of sport sciences, contributing to the enhancement of education quality, research excellence, and practical applications. The Faculty’s major research areas include:
Sport Marketing and Sponsorship
Research on marketing strategies, brand development, sponsorship management, and market expansion within the sports industry.
Sport Psychology
Research on psychological factors affecting athletic performance, motivation, behavior, and the mental well-being of athletes.
Sport Business
Research on management models, organizational development, operations, and business activities within the sport industry.
Sport Physiology
Research on the physiological responses and adaptations of the human body to physical activity, exercise training, and sports competition.
Physical Education
Research on teaching methodologies, curriculum development, and innovative approaches to improving the effectiveness of physical education in schools and communities.
